Heya! I’m Deepankar

Crafting a fintech superapp

for 200M+ Indians

@moneyview


Designer. Founder. Mentor.

senior product designer at moneyview (5+ YOE), assistant professor in user research at bsd university. 2x founder - a design agency & congle (social app)



host a weekly podcast with 3 of my friends (pm × dev × designer) unpacking what's next in design & tech

my work lives where design meets research meets entrepreneurship. always building something new. currently: vibe coding :-)

Teams I’ve been part of

currently: senior product designer @ moneyview · leading design for personal loans & cross-sell products (digi gold, home loans, insurance, credit cards) · 200M+ users


previously:
senior ux designer @ appiness interactive · ~2 yrs · shipped enterprise solutions for pingar, molbio diagnostics, bold prime trading platform & Hammock holidays

currently: senior product designer @ moneyview · leading design for personal loans & cross-sell products (digi gold, home loans, insurance, credit cards) · 200M+ users


previously: senior ux designer @ appiness interactive · ~2 yrs · shipped enterprise solutions for pingar, molbio diagnostics, bold prime trading platform & Hammock holidays

currently: senior product designer @ moneyview · leading design for personal loans & cross-sell products (digi gold, home loans, insurance, credit cards) · 200M+ users


previously: senior ux designer @ appiness interactive · ~2 yrs · shipped enterprise solutions for pingar, molbio diagnostics, bold prime trading platform & Hammock holidays

Moneyview

(2023-Present)

Moneyview

(2023-Present)

Pingar

(2022-23)

Pingar

(2022-23)

Molbio

(2021-22)

Molbio

(2021-22)

Hammock

(2020-21)

Hammock

(2020-21)

Bold Prime

(2022)

Bold Prime

(2022)

Appiness

(2021-23)

Appiness

(2021-23)

Excited emoji
Excited emoji
Love emoji
Love emoji

Selected Work

congle events: congle beyond the app

Exclusive, invite-only experiences in your city

congle events: congle beyond the app

Exclusive, invite-only experiences in your city

congle events: congle beyond the app

Exclusive, invite-only experiences in your city

reimagining motor insurance from scratch

A whole new experience - moving from redirection to integration

reimagining motor insurance from scratch

A whole new experience - moving from redirection to integration

credit cards, the moneyview way

A user-first rebuild of India’s credit discovery and onboarding flow.

credit cards, the moneyview way

A user-first rebuild of India’s credit discovery and onboarding flow.

credit cards, the moneyview way

A user-first rebuild of India’s credit discovery and onboarding flow.

enhancing rating UX boosts NPS 8 points

Revamped a 11-point rating system, increasing genuine feedback by 30%, driving NPS from 52 to 60+

enhancing rating UX boosts NPS 8 points

Revamped a 11-point rating system, increasing genuine feedback by 30%, driving NPS from 52 to 60+

reimagining motor insurance from scratchotor insurance experience

A whole new experience - moving from redirection to integration

reimagining motor insurance from scratchotor insurance experience

A whole new experience - moving from redirection to integration

enhancing rating UX boosts NPS 8 points

Revamped a 11-point rating system, increasing genuine feedback by 30%, driving NPS from 52 to 60+

enhancing rating UX boosts NPS 8 points

Revamped a 11-point rating system, increasing genuine feedback by 30%, driving NPS from 52 to 60+

WORK WORTH PEEKING AT

too good to leave out, not quite ready for the spotlight

Smart Pay, Dec 2023

Smart Pay, Dec 2023

Smart Pay, Dec 2023

Led 0→1 design for Moneyview Buy Now Pay Later (BNPL) experience as solo designer, scaling to 100+ merchants and driving 10cr+ monthly transaction volume within first 3 months

SIP modification flow (Digi Gold), 2025

SIP modification flow (Digi Gold), 2025

SIP modification flow (Digi Gold), 2025

Redesigned cancellation process to offer modifications first, reducing SIP deactivations by ~24%

SIP streak gamification, ongoing

SIP streak gamification, ongoing

SIP streak gamification, ongoing

Designing streak-based engagement to double average SIP length from 3 to 6 cycles, currently in 0→1 A/B testing phase with gamification mechanics

Artha AI – 3rd prize, moneyview hackathon

Artha AI – 3rd prize, moneyview hackathon

Artha AI – 3rd prize, moneyview hackathon

A voice-first, human-like experience designed for financial journeys - built on the insight that speaking is 3x easier than typing on mobile.

Events Made Simple with Congle+

Events Made Simple with Congle+

Events Made Simple with Congle+

Designed a full-stack events platform for our partners: list, sell, scan, and manage payouts, all in one place.

The Archives

Step into the past and explore my creative journey

Role: Lead Product Designer

(3 Months)

(3 Months)

Role: Lead Product Designer

(3 Months)

(3 Months)

Role: Lead Product Designer

(3 Months)

(3 Months)

Role: UX & Visual Designer

(1 Month)

(1 Month)

Role: UX & Visual Designer

(1 Month)

(1 Month)

Role: UX & Visual Designer

(1 Month)

(1 Month)

Role: Lead UX/UI Designer

(1 Month)

(1 Month)

Role: Lead UX/UI Designer

(1 Month)

(1 Month)

Role: Lead UX/UI Designer

(1 Month)

(1 Month)

Role: UX/UI Designer

(6 Months)

(6 Months)

Role: UX/UI Designer

(6 Months)

(6 Months)

Role: UX/UI Designer

(6 Months)

(6 Months)

Visit the Archives

I Worked with:

I worked with different industries around the globe.

What I do:

There are some of my different areas of work.

The Tools I used!

Figma

Figma

Framer

Framer

Webflow

Webflow

Illustrator

Illustrator

After Effects

After Effects

Photoshop

Photoshop

Spline

Spline

I TALK DESIGN
(& OCCASIONALLY MAKE SENSE)

where a designer, pm, dev & i decode the chaos of design & tech

Catch up on our latest episodes

this is where i play professor

spoiler: teaching user research is just me asking "but why?" 47 times per class

Relify
Relify
Relify
Finguard
Finguard
Finguard
Payarc
Payarc
Payarc
Fingrow
Fingrow
Fingrow
Dashboard UI
Dashboard UI
Dashboard UI
Sandisk
Sandisk
Sandisk
Core Guard
Core Guard
Core Guard

people who tolerate me daily

real feedback from people who've survived working with me

  • Emily Carter

    Anuj

    Senior SDE, Moneyview

    We cut dev time in half thanks to designs that were both stunning and dev-friendly.

  • James Robinson

    Arun M

    Head of Design, Moneyview

    Deepankar brought a fresh perspective to our loan product design. His ability to connect business goals with thoughtful design strategy pushed the entire design team to level up.

  • David Chen

    Siddharth M

    Senior Product Manager, Growth

    I've worked with many designers, but Deepankar stands out. His focus on data and user behavior helped us refine key flows, and the impact showed clearly in our numbers.

  • Sarah Williams

    Naga Sai

    Intern, Pingar

    He wasn’t just a mentor—he gave me a seat at the table. From day one, I was working on real projects and learning by doing.

  • Emily Carter

    Anuj

    Senior SDE, Moneyview

    We cut dev time in half thanks to designs that were both stunning and dev-friendly.

  • James Robinson

    Arun M

    Head of Design, Moneyview

    Deepankar brought a fresh perspective to our loan product design. His ability to connect business goals with thoughtful design strategy pushed the entire design team to level up.

  • David Chen

    Siddharth M

    Senior Product Manager, Growth

    I've worked with many designers, but Deepankar stands out. His focus on data and user behavior helped us refine key flows, and the impact showed clearly in our numbers.

  • Sarah Williams

    Naga Sai

    Intern, Pingar

    He wasn’t just a mentor—he gave me a seat at the table. From day one, I was working on real projects and learning by doing.

THERE'S MORE TO LIFE
THAN FIGMA FILES

like discovering india one state at a time.
but goa? that's where i hit cmd+s on life

still here?
let me close with this

btw, did i mention the centre of excellence awards? cool, but what really drives me? watching users in tier iii cities finally get their finances. that's the real award. if this resonates, let's talk.

It all begins with a hey

If you noticed the grid, chances are we’ll get along. I’m always learning, endlessly designing, and driven by curiosity. I believe good design doesn’t shout, it listens. Thanks for making it all the way here.

2025. Made with love by Deepankar Raj

It all begins with a hey

If you noticed the grid, chances are we’ll get along. I’m always learning, endlessly designing, and driven by curiosity. I believe good design doesn’t shout, it listens. Thanks for making it all the way here.

2025. Made with love by Deepankar Raj

It all begins with a hey

If you noticed the grid, chances are we’ll get along. I’m always learning, endlessly designing, and driven by curiosity. I believe good design doesn’t shout, it listens. Thanks for making it all the way here.

2025. Made with love by Deepankar Raj

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